Crust Bros
Own a Slice of Crust Bros
Crust Bros
Own a Slice of Crust Bros
Risk warning : Investing involves risk to your capital, and returns are not guaranteed. Past performance is not a reliable indicator of future results.
Risk warning : Investing involves risk to your capital, and returns are not guaranteed. Past performance is not a reliable indicator of future results.
Crust Bros
OUR MISSION
We're raising £1m to bring Crust Bros to more tables across London.
Three sites down.
A lot more pizza to go.
Crust Bros
our story
Crust Bros started with a simple idea and grew the old-fashioned way — repeat customers, word of mouth, and a lot of dough. Today you'll find us at Waterloo and Covent Garden, and this round is how we fund what comes next.
We didn't want this next stage to just happen to our customers. We wanted it to be something you could actually be part of — which is why, for the first time, we're opening up investment to the people who got us here.
Neapolitan roots · London soul
Covent Garden
Nine pizzas, ten sharing plates and three dips for the crust.
How it's made
48–72
Nine pizzas, ten sharing plates and three dips for the crust.
90 sec
In the oven, for the charred leopard print crust.
Italy
The finest ingredients underneath. Everything on top is fair game.
One menu across Waterloo and Covent Garden. The few items that only run at one restaurant are flagged on the item.
We Are Crust Bros
Neapolitan roots, London soul. In 2014 we started with a food truck, a batch of dough and a spot on London's street food scene. Today that same craft — built on centuries of Neapolitan tradition — meets the most exciting food city on earth. The result: multi award-winning pizza with an unmistakably London edge.
Our pizza is made for sharing (or not, if you're not a sharer) — passed around the table alongside a range of killer small plates, washed down with great wine or cocktails, right in the heart of London.
What You Get — Investor Rewards
Every level of investment comes with real rewards, not just a certificate in a drawer.
Dough & Ingredients
Italian type 0 flour, proved 48–72 hours and baked in 90 seconds for a charred edge and a crust full of air. San Marzano tomatoes, matched with toppings from London’s best suppliers.
Neapolitan Roots, London Soul
We draw upon centuries of Neapolitan tradition, born on the streets of London. We nod to the classics, then update them with our favourite flavours from across the capital.
Crust Bros Is For Sharing
We designed our menu with a selection of flavour packed sharing plates, pizza to be passed around the table, all matched with a great wine list. Just as dinner should be.
What You Get — Investor Rewards
Every level of investment comes with real rewards, not just a certificate in a drawer.
Investment and reward
From £30
10% off a bill at Waterloo or Covent Garden, for the next 6 months
Find Your Nearest Crust Bros Restaurant
Covent Garden
29 Bedford Street, London WC2E 8JF
Steps from the Piazza · pre-theatre from 3pm
Waterloo
113 Waterloo Road, London SE1 8UL
One minute from the station, near the Southbank
Where To Eat It
Landed straight on the menu? Here’s where to find us. Both restaurants sit here, with directions, booking and a phone number on each.
Both restaurants · directions in one tap
Waterloo
113 Waterloo Road, London SE1 8UL
Nearest tube
Nearest tube
Good to know
Minutes from the Southbank
Covent Garden
29 Bedford Street, London WC2E 8JF
Nearest tube
Covent Garden, 3 min
Good to know
Pre-theatre from 3pm · private dining
Find Another Crust Bros
Waterloo
Groups & Private Dining
Planning an event with friends, family or your team? Crust Bros is designed to be shared. Grab some pizzas, some sharing plates, cocktails and wine and your crew!
Groups & Private Dining
Investment
Reward
From £30
10% off a bill at Waterloo or Covent Garden, for the next 6 months
From £100
1 free pizza for dine-in at Waterloo or Covent Garden + 15% off your food when dining in, for life
From £500
1 free pizza per month for 6 months at Waterloo or Covent Garden + 20% off food when dining in, for life
From £1,000
1 free pizza per month for a year + a Crust Bros tote bag + 25% off your bill when dining in, for life
From £2,500
Everything in the £1,000 reward, plus an invitation to our first annual investor party
From £5,000
Everything in the £2,500 reward + a £500 tab to spend on a party + invites to our friends & family events for every new site launch
From £10,000
Everything in the £5,000 reward + an extra £500 party tab + invitation to our first annual investor party, with DJ, drinks and food
From £25,000
Everything in the £10,000 reward, upgraded — swap the £1,000 tab for a pizza and drinks party for up to 40 people (food + 2 drinks each)
Crust Bros · London WC2
At Covent Garden we have a private dining room for parties of 20–60. So you can party in style, away from the crowds.
Crust Bros Shareholder Rewards
Every level of investment comes with real rewards, not just a certificate in a drawer.
From £30
10% off a bill at Waterloo or Covent Garden, for the next 6 months
From £100
1 free pizza for dine-in at Waterloo or Covent Garden + 15% off your food when dining in, for life
From £500
1 free pizza per month for 6 months at Waterloo or Covent Garden + 20% off food when dining in, for life
From £1,000
1 free pizza per month for a year + a Crust Bros tote bag + 25% off your bill when dining in, for life
From £2,500
Everything in the £1,000 reward, plus an invitation to our first annual investor party
From £5,000
Everything in the £2,500 reward + a £500 tab to spend on a party + invites to our friends & family events for every new site launch
From £10,000
Everything in the £5,000 reward + an extra £500 party tab + invitation to our first annual investor party, with DJ, drinks and food
From £25,000
Everything in the £10,000 reward, upgraded — swap the £1,000 tab for a pizza and drinks party for up to 40 people (food + 2 drinks each)
Upstairs & Downstairs
Waterloo
Upstairs at Covent Garden is all about cosy date nights, pizza and wine with friends, grabbing a drink at our full bar, or getting your name down for one of our al fresco tables.
Downstairs
Upstairs at Covent Garden is all about cosy date nights, pizza and wine with friends, grabbing a drink at our full bar, or getting your name down for one of our al fresco tables.
How It Works
-
Register for early access — pop your details in on Crowdcube. It takes 1 minute and doesn't commit you to anything.
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Get your early invite — everyone who's registered gets invited to invest first, ahead of the public round going live. This is time limited — once the £1m is raised, we'll close the round.
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Opens to the public — once our early-access community has had first look, the round opens up to everyone else.
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Meet The Pizzas
A few of the nine to get you going. The whole list is a click away.
2.0
15.90
Tomato, Mozzarella, Parmesan, Semi-dried Red Tomatoes, Yellow Tomatoes, Basil Pesto & Smoked Stracciatella. The Margherita reimagined.
Carbo
17.25
Bechamel, Mozzarella, Parmesan, Confit Egg Yolk, Guanciale. Carbonara, reimagined for pizza.
Pep
16.50
Tomato, Mozzarella, Pepperoni, Spianata Piccante, Oregano, Hot Honey. A classic pepperoni brought into the 21st century.
halal pepperoni available
Our Covent Garden Favourites
A few of the ones people keep coming back for. Nine pizzas, ten sharing plates and three dips for the crust — the same menu as Waterloo, with a handful of Covent Garden exclusives.
Three pizzas and three sharing plates — drag for more, or see the full menu.
Giant Meatballs
17.25
Giant Meatballs
17.25
Giant Meatballs
17.25
Giant Meatballs
17.25
Giant Meatballs
17.25
Giant Meatballs
17.25
FAQs
Register for early access above, and you'll get a link to invest directly on Crowdcube once the round opens to you — full instructions are on the platform.
Investments start from £30 — see the rewards above for what each level unlocks.
Crust Bros is EIS eligible, subject to your personal circumstances. Tax treatment depends on your individual situation and could change in future — we'd always recommend getting independent tax advice before you invest, or checking directly with Crowdcube.
Registering means you'll be invited to invest before the round opens to the public — first look at the full details, and first chance to grab your slice. It doesn't commit you to investing.
Every investment level comes with its own reward, from a 10% discount at £30 right up to a private party for 40 at £25,000 — see the full breakdown above. Rewards are per investor and are sent out once the round closes.
Your shareholder confirmation and rewards will be sent to you directly once the round closes and funds have cleared.
No investment is risk-free. Don't invest unless you're prepared to lose all the money you invest — this is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
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Risk warning : Investing involves risk to your capital, and returns are not guaranteed. Past performance is not a reliable indicator of future results.
Neapolitan Pizza Two Minutes From The Piazza
Nine pizzas, ten sharing plates and a private dining room downstairs. Pre-theatre from 3pm. The whole menu is on this page, with prices.
Opening Times
Monday
12:00 – 22:00
Tuesday
12:00 – 22:00
Wednesday
12:00 – 22:00
Thursday
12:00 – 22:00
Friday
12:00 – 23:00
Saturday
12:00 – 23:00
Sunday
12:00 – 21:00
Phone
—
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Catering & Click and Collect
Click & Collect
Order ahead, pick it up hot and skip the queue.
Catering
Office lunches, meetings and events — pizza that travels well.
Pizza
Margherita
12.50
Simple, done right.
Tomato, basil, mozzarella, parmesan.
vegan cheese
buffalo +£3
2.0
15.90
The Margherita reimagined, taken to the next level.
Tomato, mozzarella, parmesan, semi-dried red tomatoes, yellow tomatoes, basil pesto & smoked stracciatella.
Pep
16.50
A classic pepperoni brought into the 21st century.
Tomato, mozzarella, pepperoni, spianata piccante, oregano, hot honey.
halal pepperoni
Calabrexican
17.90
Calabria by way of Mexico City.
Tequila tomato sauce, mozzarella, parmesan, 'nduja, pepperoni, house pickled jalapenos.
Carbo
17.25
Carbonara, reimagined for pizza.
Bechamel, mozzarella, parmesan, confit egg yolk, guanciale.
Da Kine
16.40
Sacrilege? Maybe.
Tomato, mozzarella, burnt pineapple & chilli relish, speck. Order it anyway.
Cheeky Bro
15.50
Back from our first ever menu.
Tomato, mozzarella, guanciale, spring onions.
Charred
14.50
Vegetables, charred properly.
Tomato, vegan mozzarella, peppers, aubergine, courgette, red onion, tomatoes, chillies.
vegan
Reigning Champion
12.50
Two-time award winner.
Harissa tomato, mozzarella, spiced lamb or roasted aubergine, whipped feta, pistachios, pomegranate, zhoug.
veggie option
Sharing Plates
Pizza is made for sharing. We've developed a killer range of small plates to pass around the table to enjoy alongside your pizzas.
Ten plates · drag →
Giant Meatballs
14
In tomato sauce with parmesan and crispy potatoes.
Cold Cuts & Cheese
12
Wild boar salami, salami contadino, spianata picante, gorgonzola, house pickles.
Crispy Crushed Potatoes
7
Whipped garlic feta and crispy leeks. Covent Garden only
Burrata & Grilled Carrots
12
Sweet, charred, and made for tearing crust through.
Cheese Plate
17.25
Gorgonzola, parmesan, Somerset goat's cheese brie, house pickles.
Something to dip your crust in
Dips — £2.50
The crust is the best bit and we named the restaurant after it. Add one to any pizza.
Romesco Sauce
Hot Honey
Lemon Garlic & Herb
Both restaurants · 3–6pm daily
Pre-Theatre · £25pp
Minimum two people. Curtain up at 7.30 means order by six — and both restaurants are a short walk from the theatres.
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